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Sainsbury mainly focuses on new and promising products or services related to next-generation semiconductor chipsets,
mobile media, enterprise data centers, real-time applications software (Linux), ubiquitous broadband wireless coverage,
and circuit-to-packet switching transitions. Sainsbury companies currently include:

ZipIT Wireless, created in 2006 and based in Pleasantville, SD is developing devices that take advantage of content and services that can be found in the Internet. The company develops and makes wireless communication and entertainment devices that allow clients to access the Internet.

WonderBrowse is the maker of the WL2, a low cost portable instant messaging (IM) and texting device with a built-in audio player and photo viewer. With an existing IM account and access to a wireless network, either at home or at a public hotspot, a user can send an IM to anyone on AOL/AIM, Yahoo, and MSN. The WL2 eliminates the dependency on the family personal computer and eliminates the need for monthly or per-message fees.

DigiMax
is a developer of Voice over Internet Protocol (VoIP) provider that delivers residential and business services to the wholesale and channel markets (including Cable Operators, CLECs, Internet Service Providers, Wireless ISPs, VoIP Providers, ASRs and VARs). DigiMax offers turnkey solutions for residential VoIP, hosted PBX, and SIP Trunking/Line Replacement over its own highly reliable network.